# One-Page Business Plan

**CUSTOMER**
[Specific enough that you could name ten real examples.]

**PROBLEM**
[In their words, not yours.]

**OFFER**
[What they get, as an outcome. One sentence.]

**PRICE**
[An actual number. If it varies, the range and the two variables that move it.]

**DELIVERY COST**
[What one unit costs you: hours, materials, subcontractors, fees.]
Contribution = price − delivery cost = ______

**CHANNEL**
[One. Named specifically.]

**IN 90 DAYS**
By [date]: [number] paying customers at [price], acquired through [channel],
with delivery under [hours] each.

**BIGGEST ASSUMPTION**
[The thing that must be true for this to work.]
How I will test it: ______

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## The arithmetic

| | |
|---|---|
| Income needed per year | |
| Contribution per customer / month | |
| Customers needed | |
| Delivery hours at that volume | |

If that customer count is a number you cannot picture, you have found a pricing or
model problem while it is still free to fix.

Revise monthly. A plan that never changes means you are not learning, or not looking.