# Proposal Template

**Rule: no new information.** Everything here was discussed on the call. A surprise in
writing is a surprise you cannot handle, because you are not in the room.

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## The situation
[Their problem, in their words. Quote them. This is the first thing on the page — not
your company.]

## Outcome
[What changes for them, stated so it can be checked later. An outcome, not an activity.]

## What's included
- [Specific deliverable, quantity, frequency]
- [Specific deliverable, quantity, frequency]

## What's NOT included
- [Everything a reasonable person might assume comes with this and doesn't]

Any of the above can be quoted separately.
**Out-of-scope work:** [rate]

## Options

| | Essential | Standard | Extended |
|---|---|---|---|
| [Deliverable] | Yes | Yes | Yes |
| [Deliverable] | — | Yes | Yes |
| [Deliverable] | — | — | Yes |
| **Price** | | | |

Three options change the question from *whether to buy* into *which to buy*.

## Timeline
Start within [ ] of signature. First delivery [ ], assuming [their dependencies] within
[ ] working days.

## Terms
[Payment schedule, invoicing, notice period. Plain language, one paragraph.]

## Next step
To proceed, reply confirming the option you'd like and we'll send the agreement.

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**Book the walkthrough before you send this.** A proposal you talk through gets a
decision. One emailed with "let me know your thoughts" gets a fortnight of nothing.