BusinessStarting a Business
How to Get Your First Ten Customers
Nobody's first ten customers came from a funnel. They came from asking people directly.
5 min read
Business · Start
Starting a Business
5 published guides on starting a business — written to be acted on, with the numbers behind every recommendation.
All Starting a Business guides
BusinessStarting a Business
How to Name a Business (And Check the Name Is Actually Free)
The name matters far less than founders think. Discovering it was taken after printing everything matters far more.
5 min read
BusinessStarting a Business
How to Validate a Business Idea Before You Build Anything
Asking people whether they'd buy is not validation. Asking what they currently pay is.
6 min read
BusinessStarting a Business
The One-Page Business Plan (And When You Actually Need a Long One)
A business plan is a thinking tool, not a document. If you never re-read it, it did no work.
5 min read
BusinessStarting a Business
What You Actually Need Before Your First Customer
Most pre-launch checklists are procrastination with a tick box next to it.
5 min read
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