Start a BusinessStep 2 of 13
Choose the business model
What you'll accomplish
You know how the business makes money and what it costs to deliver.
Service, productized service, agency, e-commerce, SaaS, or info products — each has a different cost structure, cash cycle, and ceiling. The model determines almost everything downstream.
Do this now
Pick your model and write down three numbers: what one customer pays, what it costs you to deliver, and how many customers you need to reach your income target.
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