Pressure-test the idea

What you'll accomplish

You can state who you serve, what problem you solve, and what they pay today.

Most business ideas fail the first question: who currently pays money to solve this, and how? If nobody pays anything today, you're not early — you're in a market that doesn't exist.

Do this now

Write one sentence: '[Specific customer] pays [current amount] to [current solution] for [outcome].' If you can't fill in the blanks with real numbers, go find out before anything else.

The Newsletter

WealthLink Weekly

Business. Money. Marketing. Real Estate. Technology. One email.

One email a week. Unsubscribe anytime.